Copy that resonates, engages, and converts.

Using strategy and ideas that connect, I create copy that inspires action and boosts your bottom line.

With ten years of customer service expertise, I have mastered the art of listening to what clients want. As your copywriter, I tune into the needs of your audience with copy that transforms connection into revenue.

  • "Killer Lines and Strategic Insights."

    “Michelle and I worked on my professional portfolio website to help showcase my work, past projects and talents. It was challenging as I was attempting to merge several different aspects of my work together and position myself uniquely within the creative industry. My favourite thing about working with Michelle was that it was a collaborative and reciprocal process. She listened to my thoughts and ideas and was able to put them into a tangible form. Michelle is a copywriter who not only writes killer lines; she also listens and provides creative and strategic insights that would enhance any business or brand.” - David Winn Creative

  • "Purposeful Copy That Promotes Your Brand."

    “Michelle created an easy framework to follow, and it became easy to promote my skills and accomplishments without it feeling like I was bragging or being disingenuous. Everything was explained in simple terms, and I really felt like I understood the purpose of each piece of copy we worked on. Michelle will help you to find your voice and promote your services in a way that feels genuine while putting your best foot forward. I really hate promoting myself, but Michelle showed me how to tell my story and allow that to do the selling for me.” - Rick, Founder Strong Fit Fast

  • "It Was a Joy Working with Her!"

    “Myself and Michelle worked on a spec project for Wild deodorant. Throughout, I was amazed by Michelle’s ability to understand a brand’s tone and values. Michelle led the project, and I felt very confident in her ability to do so. Whether it was arranging meetings, giving feedback on the work, or adapting the project to meet specific requirements - Michelle did so with ease. Her communication was clear throughout. As a graphic designer, it was a joy working with her!” - Laoise Tarrant, Graphic Designer

  • "Easy and Hassle-Free."

    “I wanted a welcome email that would communicate a clear message to my members outlining how I can help them. I was delighted with the end result and the whole process was easy and hassle-free. I found Michelle very professional and easy to get my point across to.” - Jenny Kinsella, WeightMatters with Jenny.

  • “Detail-orientated and very customer-centric.”

    “We worked with Michelle on a product description for our eBook, Michelle also proofread and edited the eBook. Michelle helped us ensure that we were delivering a high-quality product and her branding expertise and guidance helped us to tailor the eBook towards the right target audience. Michelle was always prepared, very organised, and her attention to detail made sure the project stayed on track and every aspect was covered. The way Michelle works ensures a very efficient communication process for all parties. Michelle is an absolute expert in copywriting and masters her craft with passion. She is detail-orientated and very customer-centric.” - Jonathan Heuer, CEO CATO UG.

A Partnership that Meets Your Brand’s Specific Needs.

Take a look at some of my work and how I can help craft your message.