Remote Fitness Coaching Website

The Client

Strong Fit Fast is a remote personal training business tailored to high-performing individuals who are committed to becoming stronger, fitter and faster across all aspects of their training.

The Ask

Strong Fit Fast is predominantly a referral-based business, the company's founder Rick Nally required a website to establish an online presence and have somewhere to direct potential clients. Another important element was selecting and targeting Strong Fit Fast's demographic, namely high-performing runners who want to improve their running through expert training and guidance while maintaining Strong Fit Fast's brand voice. The client had a very clear idea of the bold, motivational tone he wanted for the website. The CTA that we wanted potential clients to take is to book a free consultation call.

The Answer

I worked closely with Rick to create copy that uses terminology that runners are familiar with as well as establish the distinct brand voice that he wanted. By combining running terminology and a bold, straightforward tone the website copy portrays Strong Fit Fast as a service that is specifically tailored to runners and portrays Strong Fit Fast's non-nonsense approach to fitness. It was important to create an About Me Page that showcases Rick's experience and qualifications, but that predominantly demonstrates to clients the high level of coaching they would receive by working with Strong Fit Fast.