Video Creative About Page
The Client:
David Winn is a creative with an in-depth knowledge of film and experience working with video projects on both the creative and production side.
The Ask:
David wanted his portfolio site and specifically his About Me Page to uniquely position him as a creative who can work on both sides of the production pipeline - conception and production. The challenge was to combine these two aspects of David's skillset into a concise, distinctive positioning statement which would communicate both facets of his professional experience to creative agencies.
The Answer:
I crafted copy with a professional causal tone that highlighted David's unique position as a creative with experience in both concepting for video projects and executing the production. The copy portrays his skillset to potential clients and collaborators with confidence and highlights how he is part of the next generation of creatives working across traditional agencies and digitally focused studios.
“ My favourite thing about working with Michelle was that it was a collaborative and reciprocal process. She listened to my thoughts and ideas and was able to put them into a tangible form. Michelle is a copywriter who not only writes killer lines; she also listens and provides creative and strategic insights that would enhance any business or brand.” - David Winn Creative